The Perfect 60 Second Introduction

Written by Louise Cook

Your 60-second introduction is not a sales pitch.
It is a way to help others:

• Understand what you do

• Recognise who you help

• Know how they can support you

SIMPLE STRUCTURE

(FOLLOW THIS EVERY TIME)

1. Who You Are (5–10 seconds)

Start with your name and business.

👉 “Hi, I’m [Name], and I run [Business Name].”

2. What You Do (10–15 seconds)

Explain clearly and simply what you offer.

👉 “I help [type of client] to [solve this problem / achieve this result].”

Avoid jargon. Keep it easy to understand.

3. Who You Help (10–15 seconds)

Be specific. This helps others recognise opportunities.

👉 “I typically work with [specific audience or industry].”

4. Example or Result (Optional but Powerful – 10–15 seconds)

Give a quick, real example.

👉 “For example, I recently helped [client type] to [result].”

5. What You Are Looking For (10–15 seconds)

This is the most important part.

👉 “Right now, I’m looking to connect with [type of people / opportunities].”

You can also ask for:

• Introductions

• Collaborations

• Specific contacts

Full Example (Strong, Well-Balanced)

“Hi, I’m Sarah, and I run a business consultancy here in Mallorca.
I help small business owners improve their operations and streamline how they work, so they can grow without feeling overwhelmed.

I mainly work with service-based businesses and founders who are scaling.

For example, I recently helped a client restructure their processes, which saved them over 10 hours a week.

At the moment, I’d love to connect with business owners who feel they are doing too much themselves, or anyone who knows someone in that position.”

What Makes a Great Introduction

✔ Clear and easy to understand
✔ Specific (not too general)
✔ Natural and conversational
✔ Focused on helping, not selling
✔ Includes what you are looking for

What to Avoid

✘ Listing too many services
✘ Using technical or unclear language
✘ Speaking too fast
✘ Trying to “sell”
✘ Being too vague (“I help everyone”)

Simple Formula to Remember

Who you are → What you do → Who you help → Example → What you need

Final Tip

If people understand you, they can help you.
If they don’t, they won’t.

Clarity creates opportunities.